I wanted to share a new project we are starting in the District. The following was sent to staff but I would like to invite the community to take part as well.”

Here we go!
Hello All,
OK time for a little afternoon pop quiz (ahhhhhh, now you know how your students feel). 
What do the following have in common:
  • Reasons why people should slap themselves.
  • Why are Jonas fans much more likable than Bieber fans? 
  • What movies are boring to watch? 
Give up?
At one time these were all “Trending” topics on Twitter. 
Twitter has become one of the most used social media tools. Celebrities, Fortune 500 corporations, individuals, professional sports teams, and of course the Dearborn Public Schools are all using Twitter.  Yes, we are part of this widely popular social media experience.
To really embrace the use of Twitter we are excited to announce a brand new official District hashtag to be used in all tweets. (Sounds of trumpets please!!!!) 
Our new District hashtag is:
Of course if you’re tweeting from the edge of a volcano, balancing vicariously at the top of a mountain, or under attack from a heard of starving wildebeests please feel free to use all lowercase letters to expedite the tweet.  
Remember never, ever, under any circumstance, NEVER, DO NOT use the abbreviation DPS or dps or Dps, or dpS, or any combination of the letters D, P, and S.  We are not Detroit Public Schools. We love our neighbors to the east but we have our own identity and proud of it.  
So, to recap, if you are using Twitter and decide to tweet about the Dearborn Public Schools please include #Students1stDbnSchs in your tweet.  This is only when you are tweeting about the District. (Please don’t include us in tweets about your uncle George falling off the riding lawnmower while coming home from the grocery store, it may be funny but we really don’t want to connect our schools to your uncle’s poor driving skills.)(Of course the uncle in this example was not hurt so it’s ok to laugh now.)     
For all the technical people and reporter types who just need to know the who, what, where, when, why, and how of hashtags,  I’ve included a bit of info from Twitter explaining the use of hashtags. For all the other lemmings like me out there, just start using the hashtag  #Students1stDbnSchs 
Now, although we have a good following for our District account (over 3,600), and our Superintendent has over 1,100 followers on his Twitter account, we are nowhere near the thousands and even millions of followers that people like Jimmy Fallon may have. However, using hashtags can help us track comments about our District and, you never know, we could be the next trending topic right along with “Who could be Adele’s secret Twitter account!?!?!? Is it– YOU!?”
Have a great week,
Here’s that technical stuff I mentioned-
Using hashtags on Twitter
A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in.
Using hash tags to categorize Tweets by keyword:
People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search.
Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.
Hashtags can be included anywhere in a Tweet.
Hashtagged words that become very popular are often Trending Topics.
David Mustonen
Director, Communications and Marketing
Dearborn Public Schools

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